THE VALUE OF VIRTUAL EVENTS.

IN TODAY'S TECH-OBSESSED WORLD, THE EVER-EVOLVING EVENTS SCENE IS MAKING SERIOUS MOVES, WITH VIRTUAL EVENTS BEDDING IN AS PERMANENT FIXTURES.

Gone are the days when events were confined to physical spaces, exclusive to those who could attend in person. So, what’s the hype? The value of virtual events is more than a tick-box for accessibility – it's about inclusivity, sustainability, and dynamic ways of supercharging your engagement.

VIRTUAL EVENTS
BREAKING DOWN BARRIERS

"Virtual" is the name; bringing people together is the game. Levelling up the accessibility to all corners of the globe, individuals with disabilities or limited mobility can participate equally, boosting enriching discussions with their unique perspectives. With no need for long-haul flights or fancy venues, everyone's invited to the party. According to a survey by vfairs.com, a whopping 95.5% of clients are on board with making virtual events a permanent fixture in their event calendars.

GREEN IS THE NEW BLACK

Say goodbye to carbon footprints and hello to sustainability! Without a physical venue, there's no need for travel (and tonnes of carbon emissions), paired with no wastage of signage, handouts, or disposable items, contributing to a greener planet. With future events projected to be 45% virtual, as Marketing Tech News says, opting for a virtual gathering could be massive in making strides toward a greener, cleaner future.

VIRTUAL EVENTS
ENGAGEMENT, WITHOUT BREAKING THE BANK

Picture your regular Teams call, but cranked up to eleven. Virtual events are like that – but better. With minimal costs involved, organisers can focus on delivering quality content without the pricey overheads of venues, masses of equipment, or extensive production teams.

FLEXIBILITY = FOCUS

Who doesn't love calling the shots? With virtual events, attendees have the freedom to create their agendas, maximising their experience and learning opportunities. And, with roughly 60% of virtual events being single-day events, it goes to show that brands are choosing to spread their events over several days, fostering flexibility and accommodating diverse schedules - there's no FOMO – just pure, unadulterated focus.

DATA, DATA, DATA

Forget guesswork – virtual events give you all the juicy insights you need to up your event game. Tracking attendee behaviour, popular sessions, and collecting feedback are seamless processes in the virtual realm.

With an annual growth rate projected at a juicy 23.7% up to 2028, virtual events are poised and ready to become even more data-rich and impactful. With data on attendee behaviour and session popularity at your fingertips, you'll be fine-tuning your future events like a pro.

So, there you have it – the lowdown on why virtual events are the way forward – they are accessible, sustainable, and mega-engaging. The numbers don’t lie; the future of events is hybrid, with virtual components taking centre stage in event strategies across the board.

Going virtual not only enhances reach and engagement but also aligns with the umbrella goal for most brands of upping their sustainability game in a rapidly evolving world.

CHECK OUT OUR VIRTUAL EVENTS.

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