Monday 12 April marks another step closer to the end of what has been an incredibly challenging time for many of us. As step 2 of the government’s roadmap out of lockdown in England, we celebrate the reopening of non-essential retailers and outdoor hospitality. Whilst we’re still very much limited to what we can and can’t do, the taste of freedom (and a drink down the pub) has never tasted better.
For us as an industry however, it doesn’t change a significant amount, as we wait with bated breath for the next government phase, which will hopefully be on May 17th, 2021. This will bring with it the return on indoor events for up to 1,000 people or 50% venue capacity and outdoor events for up to 4,000 – and we honestly cannot wait.
The good news is that there are a number of pilot events happening in April to pave the way for larger audiences and live events this summer. The events will be part of the government’s science-led Events Research Programme (ERP) working closely with local authorities and organisers to undertake studies to get fans and audiences back in safely as restrictions are gradually eased.
Jemma Peers, Managing Director of Top Banana, comments “It was great news to hear that we are on track with the government’s road map out of lockdown. Whilst it hasn’t made a significant impact on our industry yet, we’re really looking forward to seeing how the pilot events go and how we’ll be able to start reintroducing lives audiences back to our events. We’re taking this time to put plans and processes in place to make sure when the time comes, we are fully prepared and ready. We’re starting to see an increase in live event enquiries for later in the year which is really something to look forward to.”