News & Blog

NIGHTMARE ON COMMS STREET. A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM)… A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM). In the dark, shadowy corners of internal comms lurk terrifying mishaps that can haunt even the most seasoned in-house professionals. These aren’t ghost stories; they’re real-life horrors that can…

HOW TO SOLVE DELEGATE DROPOUTS AT EVENTS. Delegate dropouts are the silent saboteurs of events. You’ve invested time, money, and energy into planning an event. The last thing you want is a decent portion of your registrants failing to show up, or even accept the invite in the first place… This not only affects the…

RIGHT AUDIENCE = RIGHT OUTCOME ATTRACTING THE RIGHT AUDIENCE TO YOUR EVENT. The success of any event isn’t just about numbers; it’s about making sure the right people are there—whether they’re clients, consumers, employees, or investors. Attracting the right audience is key to creating an event that makes a lasting impact and achieves desired outcomes.…

BREAKOUT OF THE CLONE ZONE. It’s time to scrap the go-to greyscale and make your brand an OG for originality. Why blend in, when you could stand out? It’s plain to see that many businesses are opting for a more minimalistic, ‘beige’ approach to their brand, in the hopes of flying under the radar, and…

25 YEARS BOLD. Playing it safe in communications? That’s a one-way ticket to blending into the background. But when you’re bold and fearless, you spark emotion, excite with innovation and can build a vibrant, enviable culture. BOLD BEGINNINGS. “BOLD” was the backbone of our recent internal staff conference, marking our silver anniversary. It wasn’t just…

USP’S UNDER THE MICROSCOPE. DISSECTING YOUR BRAND’S DNA. In a world of corporate copycats, standing out requires more than just a slick slogan—it demands an internal USP (Unique Selling Proposition) that packs a punch. It’s surprisingly easy to overlook the ‘unique’ part of USP, the bit that truly sets you apart. Just like DNA, your…

CAPTURING VS. KEEPING YOUR EMPLOYEES’ ATTENTION. If we’re talking internal comms, grabbing employees’ attention is just the start. The real trick? Keeping that attention and turning it into lasting loyalty and engagement. Just like any external marketing, successful employee engagement requires more than just a flashy first impression. TURNING SURFACE LEVEL ATTENTION INTO DEEP ENGAGEMENT.…

GETTING UNDER THE SKIN OF RECOGNITION & HUMAN BEHAVIOUR. The terms ‘Reward & Recognition’ (R&R) and ‘employee engagement’ are now as common in our workplace as KPI and ROI, with things being mixed up and people requiring more from employers than a salary. We all know that R&R has a positive effect on all kinds…

INTRODUCING THE NEW SHAPE OF FILM… https://www.top-b.com/wp-content/uploads/2024/03/Top-14361-Shape-Of-Film-V10.mp4 MORE LIKE THIS… NIGHTMARE ON COMMS STREET. HOW TO SOLVE DELEGATE DROPOUTS AT EVENTS. RIGHT AUDIENCE = RIGHT OUTCOME BREAKOUT OF THE CLONE ZONE

5 REASONS TO EMBRACE VIDEO CONTENT FOR BETTER COMMUNICATION. WHETHER YOU’RE TRYING TO KEEP YOUR TEAM TIGHT-KNIT OR YOU NEED TO GET YOUR BRAND OUT THERE, YOU NEED TO NAIL IT. And guess what? Video content is your secret weapon for doing just that. It’s like the Swiss Army knife of communication – versatile, engaging,…