News & Blog - Top Banana.

RIGHT AUDIENCE = RIGHT OUTCOME

RIGHT AUDIENCE = RIGHT OUTCOME ATTRACTING THE RIGHT AUDIENCE TO YOUR EVENT. The success of any event isn’t just about numbers; it’s about making sure the right people are there—whether they’re clients, consumers, employees, or investors. Attracting the right audience is key to creating an event that makes a lasting impact and achieves desired outcomes.…

BREAKOUT OF THE CLONE ZONE

BREAKOUT OF THE CLONE ZONE. It’s time to scrap the go-to greyscale and make your brand an OG for originality. Why blend in, when you could stand out? It’s plain to see that many businesses are opting for a more minimalistic, ‘beige’ approach to their brand, in the hopes of flying under the radar, and…

25 YEARS BOLD.

25 YEARS BOLD. Playing it safe in communications? That’s a one-way ticket to blending into the background. But when you’re bold and fearless, you spark emotion, excite with innovation and can build a vibrant, enviable culture. BOLD BEGINNINGS. “BOLD” was the backbone of our recent internal staff conference, marking our silver anniversary. It wasn’t just…

USP’S UNDER THE MICROSCOPE.

USP’S UNDER THE MICROSCOPE. DISSECTING YOUR BRAND’S DNA. In a world of corporate copycats, standing out requires more than just a slick slogan—it demands an internal USP (Unique Selling Proposition) that packs a punch. It’s surprisingly easy to overlook the ‘unique’ part of USP, the bit that truly sets you apart. Just like DNA, your…

CAPTURING VS. KEEPING YOUR EMPLOYEES’ ATTENTION.

CAPTURING VS. KEEPING YOUR EMPLOYEES’ ATTENTION. If we’re talking internal comms, grabbing employees’ attention is just the start. The real trick? Keeping that attention and turning it into lasting loyalty and engagement. Just like any external marketing, successful employee engagement requires more than just a flashy first impression. TURNING SURFACE LEVEL ATTENTION INTO DEEP ENGAGEMENT.…

GETTING UNDER THE SKIN OF REWARD & RECOGNITION.

GETTING UNDER THE SKIN OF RECOGNITION & HUMAN BEHAVIOUR. The terms ‘Reward & Recognition’ (R&R) and ‘employee engagement’ are now as common in our workplace as KPI and ROI, with things being mixed up and people requiring more from employers than a salary. We all know that R&R has a positive effect on all kinds…

INTRODUCING THE NEW SHAPE OF FILM.

INTRODUCING THE NEW SHAPE OF FILM… https://www.top-b.com/wp-content/uploads/2024/03/Top-14361-Shape-Of-Film-V10.mp4 MORE LIKE THIS… RIGHT AUDIENCE = RIGHT OUTCOME BREAKOUT OF THE CLONE ZONE 25 YEARS BOLD. USP’S UNDER THE MICROSCOPE.

5 REASONS TO GET ON BOARD WITH VIDEO CONTENT FOR BETTER COMMS.

5 REASONS TO EMBRACE VIDEO CONTENT FOR BETTER COMMUNICATION. WHETHER YOU’RE TRYING TO KEEP YOUR TEAM TIGHT-KNIT OR YOU NEED TO GET YOUR BRAND OUT THERE, YOU NEED TO NAIL IT. And guess what? Video content is your secret weapon for doing just that. It’s like the Swiss Army knife of communication – versatile, engaging,…

THE (NEW) SHAPE OF FILM, THROUGH THE EYES OF OUR CREATIVE DIRECTOR.

THE (NEW) SHAPE OF FILM, THROUGH THE EYES OF OUR CREATIVE DIRECTOR. OUR CREATIVE DIRECTOR, RICHARD TWAMLEY, SPILLS THE BEANS ON HOW FILM IS MORPHING BEFORE OUR EYES. FROM CLASSIC CORPORATE VIDS TO CUSTOM CONTENT, WE’RE UNRAVELING STORYTELLING IN TODAY’S MODERN DIGITAL WORLD. EMBRACING CHANGE IN FILM CONSUMPTION. “Sometimes you have the sudden realisation that…

THE VALUE OF VIRTUAL EVENTS.

THE VALUE OF VIRTUAL EVENTS. IN TODAY’S TECH-OBSESSED WORLD, THE EVER-EVOLVING EVENTS SCENE IS MAKING SERIOUS MOVES, WITH VIRTUAL EVENTS BEDDING IN AS PERMANENT FIXTURES. Gone are the days when events were confined to physical spaces, exclusive to those who could attend in person. So, what’s the hype? The value of virtual events is more…