CAPTURING VS. KEEPING YOUR EMPLOYEES' ATTENTION.

If we’re talking internal comms, grabbing employees' attention is just the start.

The real trick? Keeping that attention and turning it into lasting loyalty and engagement. Just like any external marketing, successful employee engagement requires more than just a flashy first impression.

TURNING SURFACE LEVEL ATTENTION INTO DEEP ENGAGEMENT.

Surface-level attention comes from those big, flashy internal campaigns or one-off events. Sure, they create a buzz, but it often fades fast... Flipping it on its head, deep engagement is about building meaningful connections that stick around and foster brand loyalty.

Injecting clever humour and social consciousness proves essential in the ongoing challenge of snapping up and keeping employees' eyes on you, as well as pushing personality out externally. By working humour into comms strategies, brands dive deeper into the everyday, highlighting issues with a touch of optimism.

This not only grabs your attention but also defines a brand personality that is memorable and relatable.

employee engagement

PLAYING THE LONG GAME.

Just like with consumers, building loyalty among employees takes a well-thought-out, long-term strategy. It starts from within, or as we coined it: InsideOut™.

When your internal team is genuinely invested, their enthusiasm spreads naturally, boosting overall company culture and brand perception.

Just think about the benefits an internal powerhouse has on figures: companies who prioritise their employees can see an increase in revenue of up to 682%!

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PERSONALISATION > BLANKET STRATEGIES.

A cracking company culture can attract attention, but keeping it requires personalised engagement to keep it. Understanding and addressing individual preferences and needs is key to maintaining long-term interest and loyalty.

UNWRAPPING THE "HOW?"

Striking the right balance between short-term and long-term strategies is key, but who says you can’t have the best of both? A combined approach can have a wider, and, longer lasting, effect on engagement.

A BREATH OF ENGAGING AIR.

A stale communication plan isn’t a good look. Keeping your strategy fresh ensures it stays effective and engaging. Here are some ways to step up your internal engagement game:

  • Events and R&R
    Bringing people together at events and offering rewards and recognition (R&R) can create a sense of community and appreciation, giving morale a nice boost.
  • Film and Activations
    Use film and live activations to create immersive experiences that really resonate on an emotional level, making employees feel valued and involved.
  • Gamification
    Bring in some fun with gamification. It can make the mundane more engaging by taking those dreaded tasks and making them competitive.
employee engagement

READING THE ROOM.

Oh, engagement isn’t a destination by the way—it’s a journey of continuous improvement and no strategy is one-size-fits-all.

To truly engage your employees, you’ve got to read the room and adapt based on feedback. Listening to your team and adjusting ensures your strategy hits the mark and meets their needs.

Plus regular feedback mechanisms alone, see a 15% increase in employee engagement.

SO, WHERE DOES THAT LEAVE US?

Capturing attention is just the first step. The real challenge is turning that initial spark into lasting engagement, otherwise you can wave goodbye to brand loyalty.

By focusing on your  internal engagement strategies, regularly refreshing your communication plan, and personalising your approach, you can bridge the gap between impact and engagement.

Ultimately, this creates a loyal, committed workforce that’s as passionate about the brand as your most dedicated customers.

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