Top Banana is super excited to announce that our very own CEO Richard Bridge and Head of Creative Services Ben Barnes will be taking to the stage at Event Tech Live 2018.
Event Tech Live 2018 will take place on 7th & 8th November at The Old Truman Brewery, London and is Europe’s only free to attend show dedicated to event technology for event professionals.
Richard and Ben will be on the Brand & Buzz stage on Wednesday 7th November at 14:40 to deliver an interactive session on ‘Audience engagement and interaction – is technology always the right answer?’
From bespoke mobile apps and virtual reality to AI and gamification, all these latest and greatest event technologies are being introduced as ways to engage and interact with audiences. But this session will ask a controversial question‚ is technology always the right answer?
If you want to introduce a mobile app, ask the question why? Will it enhance communication and audience engagement or is it just being used because you used one on your last event?
Richard Bridge and Ben Barnes will challenge the audience in really thinking about when technology is best placed and how it will link back to the event objectives and overall strategic purpose. The audience will be guided through a set of questions that will help establish the right solution and ensure technology isn’t being used for technology sake.