BREAKOUT OF THE CLONE ZONE.

It’s time to scrap the go-to greyscale and make your brand an OG for originality. Why blend in, when you could stand out?

It’s plain to see that many businesses are opting for a more minimalistic, ‘beige’ approach to their brand, in the hopes of flying under the radar, and gaining some borrowed brand appeal. Something that feels familiar, like a pair of comfy old shoes, not exciting but does the job.

clone zone

THE MONOTONY MENACE.

But, in such a fast-paced visual world, isn’t blending in just boring and forgettable? Couldn’t a BOLDER approach give you the edge when it comes to brand loyalty?

The allure of timeless minimalism is undeniable, it’s certainly cleaner, and easier to implement, but what does it really say about you? Don’t let simplicity come at the cost of squashing what makes a brand truly distinctive.

The same can be said with the monotonous internal comms that brands often opt for as a default, forgetting that they need to connect people to brands from the InsideOut™.

Each day, employees wade through a deluge of internal and external messages that blur into one. From stale corporate lingo to cookie-cutter presentations, the workplace can feel saturated with sameness. Studies have shown that a staggering 61% of employees feel overwhelmed by the sheer volume of information that fails to grab their attention.

It's time that business leaders redirected their energy towards creating a brand that people don’t just see and hear but feel. Because when you feel something, it stays with you.

UNMASKING THE TRUE BRAND.

People buy from people-that well know sales tactic. As cliché as it is, the same applies with the people that spend their 9-5 with your brand. Just as consumers seek authenticity in their interactions, employees crave a genuine connection with the organisations they work for. Welcoming authenticity in communications means waving goodbye to the generic and making a B-line for the unique.

Comms is more than mere info dumping; it’s how you embody a brand’s voice, vision and values.

HOW TO FIND YOUR USP?

SOMETHING TO GO AT:

  1. Step one, priority one: People, people, people. Delve deep into the DNA of the people within, finding out what makes them excited. Then, find an authentic way to give it to them. Don’t just scatter-gun your messaging and hope that it sticks, fine tune it in a way that motivates—they’ll be embodying the brand in no time.
  2.  Visuals for the Win: It’s not just about what you say but how you say it. As we’ve cleared up, everyone’s inundated with comms, so you’ve got to stand out. Swap blah emails and written propaganda for visually booming graphics and videos.
  3. Go Maverick: Challenge the “done thing” and champion team members who unleash their inner disruptor. Unconventional thrives in environments where innovation is unheard of.
  4. Authentically Bold: Remain loyal to your brand’s essence while stretching creative boundaries. Being bold isn’t about being brash— it's about standing out authentically, balancing creativity with strategic intent to create a measurable result. Unsure on how to get the balance right, you’re in luck – we’ve covered it all here!
Brand DNA

IMPACT, MEET MEASUREMENTS.

Metrics matter. Keep an eye on engagement rates, feedback loops, and audience insights to gauge your audience’s pulse. Quantify the quality of your bold movements from mundane to magnetic. This is the stuff that shapes comms to come.

SIGNING OUT.

Your comms strategy isn’t just a megaphone; it’s about remaining reactive in a revolution of relevance. Pull together an internal brand experience that is felt deeply, engages effortlessly, and inspires relentlessly. Break out of the clone zone and steer towards creativity and individualism. Oh, and if you're still unsure how to get started, let's chat!

GIVE US A BELL!

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