DANONE | TOP BANANA.

INTO OUR WORLD.

THE BRIEF

Danone were looking to unite all brands and people from across the UK and Ireland for the very first time, to reconnect, refresh and reintroduce everyone to their mission.

‘INTO OUR WORLD’ needed to inspire a cultural shift and so our event design had to reflect all aspects of the company’s ESG goals - creating a moment in time that would take the business to new heights.

BRING IT TO LIFE

With Danone’s B Corp framework, ESG goals and over 600 delegates in mind - Brighton was handpicked as our location of choice, known for its inclusivity, community and eco-friendly spirit.

Making the most of what the city has to offer, small rotating teams were able to interact with the brand’s plethora of product in hotels and restaurants, community spaces, beach spaces and even on the Pier.

But ‘Danoneville’ was the middle-earth of the event, setting the scene and telling the story in an expo-style simulation. It was here that we allowed Danone product time to live and breathe in a world of it’s own. Helping the reinforce the impact that the business and it’s people can have on society.

The ‘INTO OUR WORLD’ mission was considerate not just of the world, but everyone in it, so we also ensured that the event was recorded. It was streamed to those that couldn’t make the live event, whilst those that could also had flexible itineraries to explore the city and make personal connections.

We scheduled loads of fun activities to get the team out enjoying the Brighton air throughout the conference, including boot camps, walking tours, yoga classes and beachside litter picking.

It was super important that the whole event was packed full of positive, lasting energy for the team, the local community and businesses.

We wanted all to see and feel how the wider world impacted Danone’s work, and vice versa.

DONT'T JUST TAKE OUR WORD FOR IT!

“I wanted to say a big thank you to all of you for helping us put together the culture session, which landed really well with everyone yesterday... so many people (even some of our more cynical ones!) said how great it was, not only as an energiser, but as a living metaphor of our culture.”

TAKE A LOOK AT OUR OTHER WORK.