User Experience: Why’ve you got to make things so complicated?

Being technologically savvy in 2018 is pretty much a given. Studies have shown that in the UK we spend more time on our phones than sleeping, and that includes using shopping apps, online banking and booking holidays all through our devices. The technology that makes these interactions possible isn’t going backwards and rapid advancements will continue to be made in streamlining user experience.

But why is it that these free consumer apps seem to have more functionality and better user experiences than internal business tools? ​ Shouldn’t we receive the same quality of experience from both sides of the work-life fence? ​ Spoiler, the answer is yes.

With 44% of the UK work force being millennials, any company who wants to compete for the brightest and best workforce need to prepare to meet the demands of technologically savvy employees that expect hassle free, intuitive user facing tools.

Not only that, there are huge disadvantages to your business by having unfriendly and unattractive internal programmes. As well as being more likely to have disengaged and unhappy employees, money, resources and time are also constantly wasted in lengthy processes and hard to use systems.

So, what can business do to improve user experience without replacing costly systems?

I’ve got 4 top tips that can help you streamline and de-clutter your internal programmes; without changing masses of backend processes. It really is material changes that can have the most impact.

  1. Simplify: Reduce the cognitive overload on users by breaking up long processes into steps, hiding away completed or not-yet-needed fields to have a clearer and more manageable interface.
  2. Unify your tool on all types of devices: Users approach tasks differently on different devices. Responsive design allows us to prioritise and refine what the user sees depending on which device they are using, which gives better user experience.
  3. Navigation: Language in navigation can easily confuse users if options aren’t clearly defined. Having different verbs and phrases all on one page can cause more confusion than you think. So, keep it simple and always be clear so users understand what you want them to do.
  4. Be materialistic: Even the smallest changes such as fonts, font sizes and colours can significantly improve a user’s experience – the appearance and formatting of a page makes all the difference to user experience.

We’ve managed our internal programmes at Top Banana by creating tools such as The Hive for Team Venues, which has enhanced user and customer experience by being a clear and simple tool that saves time and resources. We are also in the process of creating an internal intranet system to make our digital lives at work as seamless and friendly as they are at home.

If you need help streamlining your businesses user experience, drop me an email and see how we can help you create awesome digital user experience.

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